Socrates. Plato. Voltaire. Tag Team Interactive.

Okay, okay, so we're not philosophers or anything, but we do have a set of principles and philosophies that guide us in how we conduct business day after day.

If it's not good for you, it's not good for us.

Our users come before anybody. Before our partners, our advertisers, our investors, even us. We know a lot of companies would and do say the same, but we're constantly striving to prove it through our actions. We all know the old adage. So, if you tell us something sucks, we'll listen. Likewise, we don't mind being told we rock, either.

Just because it's been done that way before doesn't mean that it should always be that way.

The web is weird in that, even though it's been around a relatively short time, there's a really freaking long list of principles and practices people have adopted already. We don't think principles or practices are bad to have—quite the contrary, in fact—but sometimes they can limit true potential. That's why we always ask ourselves: why are things done like this? The answer is often surprising and results in us tweaking, improving, or altogether recreating what's been done before. We don't do things differently just to be different, but we don't do things the way they've already been done just because they've been done that way in the past.

It isn't about us.

The web isn't meant to just be a medium for faceless companies to sell you stuff. It's a living, growing collective consciousness to which we are all contributors and consumers. You know what you think, what you like, and what you want. We're not here to tell you what that is—we're here to help you use the internet to expand and enrich your life. Our applications are exactly that: services built with you, the user, in mind, designed to provide you with tools rather than trying to shove the latest heavily-marketed product in your face. It'd be pretty boring if you just had to listen to us all day. After all, we're geeks.

Relationships are more powerful than algorithms.

This principle, more than anything else, is the reason that Tag Team exists. We believe that you would rather get information from your best friend than a series of equations and formulas. As much as it represents the core of our perspective, it's one of our core philosophies, too, and it constantly steers us as we work on building and improving our applications so they add more value to you.

Open it and they will come.

Who likes private parties? We sure don't. We want to let you (and anyone else who wants in) to join ours. We believe that by opening up our applications, we create the possibility of a better experience for you. Our goal is to not just provide end-user products, but platforms and resources for others to use as they see fit. We want to be an information capacitor that collects and releases huge quantities of useful data, not a black hole that anyone can put data into, but which nobody can get data out of. Plus, we're geeks at heart, so we understand that simply saying "API" can get other developers as excited as it does us.

There are many other things we believe, but if you get these five, you get what we're all about.